Is TikTok becoming less popular? (2024)

Is TikTok becoming less popular?

Despite the fact that TikTok has seen significant growth in popularity over the past few years, a study conducted by CivicScience found that younger generations are using the app at a “steep decline” According to the findings of the study, between August 2022 and June 2023, usage among Generation Z users (18-24) ...

Is TikTok losing popularity?

TikTok's YoY decline.

After hitting a new high in 2022, CivicScience noted a “steep decline” for TikTok among younger generations this year: “Usage fell from 18% to 11% among Gen Z (18-24) and from 10% to 5% among young Millennials (25-34) from August 2022 to June 2023.”

Will TikTok still be popular in 5 years?

2 social app in total minutes. US adults now spend more total daily time on TikTok than on Instagram. TikTok's total will reach 4.43 billion minutes each day this year, compared with 3.91 billion for Instagram. TikTok will become the top social network in daily minutes in 2025.

Is TikTok declining in 2023?

However, despite the fact that TikTok is undoubtedly the coolest kid on the block, with 2023 kicking in, the platform registered signs of an engagement decrease. Actually, according to the data, TikTok has experienced a decline in the average engagement rate of 28% compared to last year.

Are people using TikTok less?

At the start of January 2018, the app had just 55 million users. By 2027, it is projected that TikTok users worldwide will exceed 2.2 billion. In 2022 alone, TikTok downloads exceeded 672 million worldwide, making it the number one downloaded entertainment and video streaming app.

Is TikTok growing or Shrinking?

Is TikTok growing or Shrinking? TikTok reached 1.5 billion users in 2023, a 16% increase on the previous year.

How much longer will TikTok last?

TikTok's future is uncertain. It could be dead in 20 years, but it could also still be around. It depends on how the app evolves and how the social media landscape changes. The app could become more interactive.

What age group uses TikTok the most?

TikTok Users by Age

The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30.

Does TikTok have a future?

TikTok may have a path forward in the US without a sale or ban. US lawmakers just put forth a bipartisan bill that would regulate how companies including TikTok share US data, and it could address some of the major security concerns surrounding the app.

Why is TikTok getting banned in america 2023?

In the United States, social media service TikTok has faced many bans and attempted bans due to national security concerns and its ownership by the Chinese company ByteDance. As of June 2023, federal employees and state employees in 34 (out of 50) states are prohibited from using the app on government devices.

Why are my views so low on TikTok 2023?

You need to focus on making videos that most people watch until the end. When your video has a higher completion rate, TikTok will show more people your video. That is how the algorithm works. Videos with a high completion rate and high repeat views put you on more people's For You Page.

Who uses TikTok the most?

TikTok is Most Popular With Younger Generations

Ages 10-19 are 25% of users. Ages 20-29 are 22.4% of users. Ages 30-39 is 21.7% of users. Ages 40-49 is 20.3% of users.

Is TikTok banned in China?

But the wildly popular platform, developed with homegrown Chinese technology, isn't accessible in China. In fact, it's never existed there. Instead, there's a different version of TikTok — a sister app called Douyin.

How old is the average TikTok user?

TikTok age demographics: breakdown

According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 70.2% of all TikTok adult users—or nearly three out of every four—fall within this age range.

What is the disadvantage of using TikTok?

TikTok can also have safety risks like saved user data, and scams. Prone to cyberbullying: Posting on TikTok provides the risk of anybody seeing it, and broadcasting their opinions — including negative commentary — which can then lead to cyberbullying.

Why is TikTok becoming a problem?

Why are governments banning TikTok? It all comes down to China. Lawmakers and regulators in the West have increasingly expressed concern that TikTok and its parent company, ByteDance, may put sensitive user data, like location information, into the hands of the Chinese government.

Is social media declining?

From 2020 to 2023, the platform grew monthly active users from 2.6 billion to 2.9 billion, according to Statista. Adding 300 million users over three years sounds impressive until you compare it to the platform's past. From 2015 to 2017, the platform grew from 1.4 billion to 2.1 billion users (i.e., 700 million users).

What is the #1 social media app 2023?

1. Facebook (Meta)

Facebook wasn't the first social media platform but the first to gain widespread popularity. Facebook has 2.91 billion active users monthly; 72% are active daily.

What country doesn t use TikTok?

Somalia. In August 2023, Somalia banned TikTok over concerns of terror-related content. The government said terrorist groups are using platforms like TikTok and Telegram to spread "horrific images and misinformation to the public."

Why is TikTok so addictive?

The social media platform allows its users to both create and watch short video content, that is primarily 15 seconds in length. People crave micro-entertainment and short bursts of video distraction, this is one of the main reasons for the app's popularity. Content is short, fun and on-trend.

Is TikTok banned in India?

TikTok is banned or restricted in countries like India, the US, Britain, New Zealand, Canada, Belgium, Australia and the European Commission that have banned the app from official devices. India banned TikTok and 100-plus other Chinese apps in June 2020 citing national security concerns.

What states have banned TikTok?

The list of banned states includes states such as Alabama, Georgia, Idaho, New Hampshire, North Dakota, Utah, Texas, Maryland, Montana, South Dakota, South Carolina, Nebraska, Iowa, Oklahoma, Tennessee, and Virginia, and this will only continue to grow.

Why is TikTok going away?

Why does the US want to ban TikTok? The United States wants to ban the application for several reasons. The main reason is national security. U.S. lawmakers are concerned that ByteDance may leak U.S. user data to the Chinese government if the Chinese government forced them to.

Is Congress trying to ban TikTok?

The White House, Congress and other agencies have already taken action to ban TikTok from government devices. States and universities have made similar moves. But it's a national ban that has drawn the most attention, and its path in Congress is unclear.

Which gender uses TikTok more?

TikTok: distribution of global audiences 2023 by gender

As of October 2023, approximately 49.2 percent of TikTok global users were women. By comparison, male users on the popular social video platform were approximately 50.8 percent of the total.

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